Every stage of the funnel across the full campaign, with the conversion from the step above.
Investor quality
Self-reported on the lead form, before any call takes place.
Stated investment range
Accreditation
Ad performance
Creative
Spend
Leads
Cost per lead
Click rate
Share of spend
Placements
Placement
Spend
Leads
Cost per lead
Click rate
Calls booked
Share of spend
Show rate
Of the meetings whose time has already passed, how many were attended. Only counts meetings where someone recorded what happened.
Meetings by creative
A creative can look healthy on cost per lead and still produce no meetings. This sets each one's share of leads against its share of booked meetings.
Creative
Leads
Share of leads
Meetings
Share of meetings
Meetings per 100 leads
Daily leads and bookings
Leads that day, counted by Meta on the day the form was submitted
Investors who booked an intro call that day, from the booking time in Calendly. Each investor counts once, on the day of their first booking. Bookings made the day before launch show on . The few bookings that are in the CRM but not yet in the Calendly export are not in this chart.